Every day, over 10,000 new websites use one of Facebook’s social plugins to connect with the social network. However, most of the sites we visit do not take full advantage of Facebook’s features. Were you aware that Facebook insights can be obtained for your WordPress site? These statistics include information like the most popular pages for the like button, send button, organic shares, and comment box, among other things. It also provides information such as who your Facebook demographic audience is, their age, gender, nationality, and so on. If you weren’t, don’t feel bad; you’re not alone. We searched the websites of industry luminaries Chris Brogan, Brian Clark, Darren Rowse, John Chow, and Jeremy Schoemaker (aka Shoemoney) and found none Facebook analytics were not being used on any of their sites.
The WordPress SEO plugin must first be installed and activated. It’s one of the most popular WordPress extensions. Most likely, you already have it installed, but if not, we have full instructions for installing and configuring the WordPress SEO plugin.
Now you must select the ‘Add Facebook Admin’ option. This will take you to Facebook’s homepage. If you are not already signed in, sign in with the Facebook account that you wish to add as an administrator. After that, you’ll be redirected back to your WordPress site, where you’ll notice that the username has been added as an administrator.
The next step is to double-check that you’re using the RIGHT version of the Facebook like button. The iframe version of the Facebook like button is used by many websites. While this method works, it does not provide you with Facebook insights. You must use the XFBML approach described in this article.
The final step is to claim your website on Facebook. The Facebook Insights Page is where you should go. Look for the Add Domain button on your pages.
A lightbox will display when you click the green button, as shown below. Fill in your domain name and make sure it’s linked to “YOU.”
When you go to the Facebook Insights page, your website will now appear under Websites.
You will be able to get a variety of insights after you click on your site. Here’s an example image:
That is all there is to it. You can now receive Facebook analytics for your WordPress site with ease. You might also want to look at our tutorial on how to add Facebook open graph meta data to WordPress for more information.